Selected Work
Where lived experience becomes strategy—and strategy becomes influence
At GDC, we don’t collect projects—we steward stories.
Each engagement begins with lived experience and moves through clarity, identity, and influence.
This work is for brands and individuals who are:
– building something meaningful, not momentary
– willing to slow down for clarity
– ready to be honest about their story
How We Approach Case Work
This is proof of thinking, not a portfolio.
These are not play-by-plays or deliverable lists.
They are decision stories—designed to show how we think, not just what we make.
If you’re looking for tactics, this page may feel quiet.
If you’re looking for clarity, you’re in the right place.
The Good Deeds Co.
Internal Rebrand · Strategic Clarity Sprint
Context
As GDC evolved into the strategic brain of a multi-brand house, our original brand no longer reflected the depth or direction of our work.
Strategic Question:
How do we articulate who we are—without borrowing language from trends we don’t align with?
What We Did:
Re-centered lived experience as the foundation
Clarified positioning, narrative, and role
Rebuilt language and structure to model our methodology
Outcome:
Clear positioning rooted in experience, not aesthetics
Stronger filters for clients and partnerships
A brand that leads through presence, not persuasion
This wasn’t about looking different—it was about thinking honestly.
Lori Joe Brown Coaching & Development
Tag: Brand Built From an Idea · Identity + System Creation
Context:
A powerful vision existed—but the brand itself was still forming.
Strategic Question:
How do we translate lived experience into a brand system that can grow without losing intimacy?
What We Did:
Clarified audience, voice, and positioning
Shaped narrative and messaging
Built a cohesive visual identity and system
Outcome:
A confident, grounded brand foundation
Messaging that balances authority and care
A system designed to evolve—not outgrow itself
The goal wasn’t polish—it was resonance.
Brownstract Art Studio
Tag: Narrative-Led Refresh · Storytelling Through Content
Context:
The brand didn’t need reinvention—it needed its story brought forward.
Strategic Question:
How do we draw the ideal audience closer without changing the soul of the brand?
What We Did:
Centered the artist’s lived experience
Refined brand voice and narrative
Used content as the primary storytelling vehicle
Outcome:
Stronger emotional connection with the right audience
Content that feels intentional, not performative
A clearer brand presence rooted in story
Sometimes clarity isn’t about change—it’s about truth.
What you won’t see here: trends, templates, or one-size-fits-all solutions.
What Clients Say
“GDC helped turn what was once just a side hustle into a real, thriving business. Before, there was only the vision. After working with GDC, I had clarity, structure, and a way to promote what I was building. This isn’t something I do on the side anymore—this is my work.”
“I would recommend GDC to anyone who has a vision but doesn’t yet have a plan. When you can see something but don’t know how to bring it to life, they help entrepreneurs birth something new.”
“The experience helped us get out of our local bubble and reach a broader audience. GDC pushed us to show up, capture the process, and be open to being seen. What started as hesitation around space and engagement turned into confidence through education—learning where trends actually happen and what people truly respond to.”
Is This the Kind of Work You’re Looking For?
GDC works with brands and individuals who value:
clarity over speed
strategy rooted in lived experience
long-term influence over short-term trends
If that resonates, the next step isn’t a pitch—it’s a conversation.
A free guided consultation to clarify what’s true, what’s unclear, and what’s next.